Luna is your step-by-step coach for the first steps. The boring, critical ones most people skip.
Join the waitlist and get the free First Steps guide.
Want a taste now? Run the 2-minute setup interview.
Try the setup interviewMost new founders dive in and skip the unglamorous first steps: picking the right structure, getting an EIN, opening a separate business bank account, protecting their name, and staying compliant. Those gaps turn into expensive surprises later. Luna is different: a coach that walks the whole path with you, in order, in plain English.
They form the entity, then leave you staring at bank forms, tax choices, and annual reports alone.
Forty hours of slides won’t tell you what to do this afternoon, or what it actually costs.
A pile of tips at once is not a plan. Luna gives the next single step for where you are.
Luna meets you where you are, then guides one clear action at a time, with real-world context, rough costs, and the tips founders usually learn the hard way.
Idea stage, already selling, or mid-paperwork. A few quick answers set your starting point.
Short plain-English lesson, a “do this now” action, and what to watch out for before you move on.
Progress sticks with you. When one step is done, Luna unlocks the next. No guessing the order.
Each step is a short, plain-English lesson, a “do this now” action, realistic cost ranges, and the tips nobody mentions in the filing checklist.
Sole proprietor, LLC, corporation, or nonprofit: what each means for taxes and liability.
Register with your state and file the right formation documents without the maze of jargon.
Your federal tax ID: what it is, how to get it free, and why you want one per business.
Why a separate account matters for liability and taxes, and exactly what to bring to open one.
A simple system to track income and expenses, plus what a bookkeeper or tool really costs.
Set-asides, estimated taxes, and the deductions worth tracking from day one.
Trademarks: how to search, when filing makes sense, and why it matters more than you think.
Federal and state: annual reports, licenses, permits, and the deadlines that bite.
The lightweight version that’s actually useful, not a 40-page doorstop for a drawer.
Grants, loans, and how to pursue funding without drowning in buzzwords.
What it really costs to run (month one, and every month after), so surprises stay rare.
Built for first-time founders who want clarity more than another PDF download.
Luna knows where you are in the journey and gives you the next single step, never a wall of everything at once.
No jargon, no judgment. The kind of explanation you’d want from a friend who’s already done it.
Created by someone who set up multiple businesses from scratch (EINs, entities, trademarks, compliance and all).
One monthly plan. The interview and a preview of your plan stay free.
Luna Plus
$9.99 a month, 7-day free trial, cancel anytime.
Billed monthly. You will not be charged during the trial. After 7 days it is $9.99 a month. Manage subscription Email hello@getcoachluna.com to cancel.
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You will go to Stripe to start the trial. Luna does not collect your card number.
The full plan opens when Luna confirms an active or trialing Luna Plus subscription. The free preview stays available without one.
Join the waitlist and get the free First Steps guide.
Or try the setup interview now.
Try the setup interviewLuna Plus is $9.99 a month, 7-day free trial, cancel anytime.